Tag 2 beim Cannes Lions Health Festival. Am 19./20. Juni war Johanna aus unserer Healthcare-Practice in Frankfurt vor Ort. Nirgendwo sonst ist die Power, die hinter Kreativität steht, mehr zu spüren als im sommerlichen Nizza – und dies gilt auch für die Healthcare-Branche, die sonst eher als angestaubt und traditionsbehaftet angesehen wird. Als Gewinnerin einer internen Ausschreibung (wir berichteten) durfte sie mit der Weber Shandwick Delegation nach Cannes. Viele interessante Panels, Vorträge, Keynotes und spannende Entdeckungen später präsentiert sie uns nun ihre ganz persönlichen Highlights. Viel Spaß beim Lesen!
Healthcare Comms can be fun too!
Embracing popular culture to drive healthcare brands
Day 2 at Lions Health kicked off on a humorous note courtesy of the Durex panel session hosted by Volker Sydow and Ukonwa Ojo, who shared a couple of their most witty campaigns, like #Don’tFakeIt. Make sure you check their #Connect initiative to find out how smartphones can help people to reach orgasms.
GSK and brand love
For true love, trust matters.
Moving on from sex to love, Emma Walmsley walked us through GSK Consumer Health’s journey towards becoming a love brand, a complex task to achieve in the pharma industry. “Creativity in our story really matters”, as some of GSK’s cases show.
3D sound by Microsoft
Lighting up the world through sound
Technology with a social purpose and collaboration were recurrent themes at Lions Health this year. Check this brilliant initiative from Microsoft in partnership with UK’s Guide Dogs and Future Cities Catapult to make cities work better for everyone regardless of their abilities through a revolutionary new appl ication of 3D sound.
(Young) Lions Health Award
Crafting creative solutions to build a better future
Global health leaders discussed the vital role of creative communications to put on the public agenda topics that concern us all. This year, Lions Health partnered with UNICEF and Unilever to introduce The Young Lions Health Award to foster young talent. The competition focused on mobilizing support for UNICEF’s objective to strengthen health systems in the developing world. The line-up of submissions was impressive and the winners set the bar high for next year’s competition. #LifeChangingCreativity
A fish takes first Lions Health Grand Prix home
Take it from a fish for AstraZeneca claimed the pharma section’s first Lions Health Grand Prix. Of 432 entries submitted for awards, 25 Lions were presented in the Pharmaceutical category – and this entry, says Jury President, Rob Rogers, “blew the door off the category.”
The Weber Shandwick team attending Lions Health had controversial opinions about this campaign – make sure to check it out to form your own opinion.